How to Reach 9.9M Contractors and Sell Hyfin
Contractors are the single largest segment for Hyfin — and the most underserved when it comes to getting paid on time. Here's exactly what you need, where to find them, and what to say.
Pre-Launch Checklist
Before sending a single message, make sure these five assets are ready. Check them off as you go.
7 items remaining before you're ready to launch.
The Marketing Creative invoice screenshot is your most powerful conversion tool. Attach it to every email, DM, and ad. Contractors are visual — seeing a real, polished invoice from a peer business immediately answers "what does it look like?"
Marketing Creative · Bend, OR · Dual pricing · Mobile-first · Branded
Where Contractors Actually Are
Facebook is the #1 platform — by a wide margin. Contractors are not on LinkedIn. They're in Facebook Groups, on Instagram, and answering texts.
Highest contractor density, cheap ads, active trade groups
Contractors check texts constantly — highest response rate
High intent — searching 'invoicing app' = ready to buy
Contractors post job photos — visual proof resonates
Lower open rates for trades but highly scalable
Low contractor density — better for commercial GCs
How to Build Your Contractor Prospect List
Four proven methods — from free to paid. Start with Facebook Group Mining for quality, Apollo.io for scale.
Facebook Group Mining
Apollo.io / ZoomInfo
Meta Lead Ads
Angi/HomeAdvisor + Hunter.io
General Contractor, HVAC, Plumber, Electrician, Roofer, Painter, Landscaper, Flooring
Solo operators and 1–10 employee businesses (owner is the decision-maker)
TX, FL, CA, OH, NC — highest contractor density in the US
Posts or mentions about late payments, chasing clients, or invoicing headaches
Owner / Operator — not office manager or bookkeeper
$50K–$500K annual revenue — big enough to care, small enough to decide fast
Short, Direct Messages That Convert
Four ready-to-use sequences. Contractors respond to plain English, outcome-focused messaging. No jargon, no fluff.
Contractors active in Facebook Groups who post about billing/payment issues
Hey [First Name] — saw your post in [Group Name] about [payment/billing issue]. I help contractors get paid the same day they invoice instead of waiting 30 days. Mind if I share a quick screenshot of what it looks like? Takes 30 seconds to see.
Pro tip: Reference their specific post — personalization is everything here.
- Lead with the outcome: 'Get paid the same day'
- Use specific numbers: '85% paid same day,' '28 days → 1 day'
- Show, don't tell: Attach the invoice screenshot
- Keep it short: Under 100 words in emails, under 50 in texts
- Use their language: 'job site,' 'finish the job,' 'client'
- Corporate or formal tone — they'll ignore it
- Long feature lists — they don't care about features
- 'Schedule a demo' as the first CTA — too much friction
- Mentioning competitors — comes across as insecure
- Industry jargon: 'invoice lifecycle,' 'AR automation'
Month 1 Projections
Conservative estimates based on industry benchmarks. Month 1 is about learning — by Month 3, these numbers double.
Hyfin integrates with QuickBooks Online
Many contractors already use QuickBooks for their books. Position Hyfin as a natural complement, not a replacement — it adds faster payments and fee savings on top of the accounting they already know.
Ready to Launch the Contractor Campaign?
Start with Facebook Group DMs this week — zero cost, high quality leads, and you'll learn what messaging resonates before spending on ads.