Facebook and Instagram are where your prospects actually spend time. This playbook covers every campaign, audience, creative, and budget decision needed to turn Meta into your #1 acquisition channel.
Three-stage full-funnel architecture — awareness through conversion.
Introduce Hyfin to cold audiences. Optimize for reach and video views. No hard sell — just the invoice screenshot and the core message.
Re-engage people who showed interest. Drive them to the pricing page or Keith's lead gen form. This is where most leads are generated.
Close the deal. Target the hottest prospects who visited the pricing or signup page. Lookalike audiences expand reach to high-intent new users.
Click a segment to see exact targeting parameters and ad copy.
Tired of waiting 30, 60, 90 days to get paid? Hyfin lets you send a professional invoice from your truck the moment you finish — and 85% of clients pay the same day.
Four creative formats ranked by performance. Start with #1 and #2.
15–30 second screen recording of sending a Hyfin invoice on mobile. Show the dual pricing toggle, the Pay button, and a 'Payment received' notification. No voiceover needed — bold text overlays do the work.
Combined with email + LinkedIn outreach, 100 accounts/month is achievable by Month 3–4.
Do this first — before spending a single dollar on ads. Without the pixel, you're flying blind.
| Event Name | Trigger | Priority |
|---|---|---|
| ViewContent | Homepage visit | Required |
| Lead | Trial signup started | Required |
| CompleteRegistration | Account created | Required |
| Purchase | First paid subscription | Required |
| ViewPricing | Pricing page visit | Recommended |
Click each week to see the specific tasks.
If any metric misses its target for 2 consecutive weeks, pause and optimize before scaling.
Start with the pixel, build your audiences, and launch your first $60/day test campaign this week.