META CONNECTED — LAUNCH MODE

Meta is connected.
Get busy.

Your pixel is live. Now it's time to build audiences, launch campaigns, and start generating leads. This dashboard walks you through every step in the right order.

Launch Checklist
0%
0/8 done
Check items below

Do These First — Right Now

Campaign Setup — 3 Campaigns to Build

Create these in Meta Ads Manager in this exact order.

Campaign 1 — Awareness
Reach / Video Views
$15/day
daily budget
Contractors — Cold (TX, FL, GA)
Job title + interests targeting
Ready
Accountants — Cold (Nationwide)
CPA, Bookkeeper + QBO interests
Ready
Consultants — Cold (Nationwide)
Consultant, Freelancer + biz interests
Ready
Campaign 2 — Conversion
Conversions (Trial Signup)
$25/day
daily budget
Website Visitors — 30 Days
All hyfin.app visitors (pixel retarget)
Auto-builds
Pricing Page — 14 Days
Hottest intent — visited /pricing
Auto-builds
1% Lookalike — Paid Customers
Upload customer list → LAL
Needs CSV
Campaign 3 — Lead Gen
Lead Generation (Keith's Pipeline)
$20/day
daily budget
Contractors Lead Form
Cold contractor targeting + lead form
Ready
Accountants Lead Form
Cold accountant targeting + lead form
Ready

Audience Build Checklist

Build these audiences in Meta Ads Manager → Audiences. Check each one off as you create it.

Ad Creative — What to Upload & When

Start with static images today. Add carousel and video in Week 2.

Static Image (Launch Now)
Launch today
Format: 1:1 — 1080×1080px
Asset: Use your segment flyers directly
💡 The real invoice screenshot is your hero. Upload the Contractors, Accountants, and Consultants flyer PDFs converted to PNG.
Carousel (Week 2)
Build this week
Format: 1:1 per card — up to 10 cards
Asset: 5 cards: Invoice → Dual Pricing → QBO → Stat → CTA
💡 Each card answers one objection. Last card is always the CTA with hyfin.app.
Video (Week 2–3)
Record this week
Format: 4:5 or 1:1 — 15–30 seconds
Asset: Screen record: open Hyfin → create invoice → send → payment received
💡 No voiceover needed. Bold text overlays. Show the dual pricing toggle. End on the Pay button. Sound-off optimized.
Lead Gen Form (Week 1)
Set up today
Format: Native Facebook form
Asset: Name, Email, Phone, Business Type
💡 Offer: 'Free 15-min walkthrough with Keith.' Keith follows up within 1 hour. This is your fastest path to booked demos.

30-Day Launch Calendar

Exactly what to do each day and week. Click to expand.

Day 1 — TODAY
6 action items
1
✅ Meta is connected — confirm pixel is firing (use Meta Pixel Helper Chrome extension)
2
Create 4 Custom Audiences: Website Visitors, Pricing Page, Trial Signups, Customer List
3
Upload segment flyers as PNG images to Ads Manager creative library
4
Create Campaign 1 (Awareness) — 3 ad sets, $5/day each
5
Create Campaign 3 (Lead Gen) — 2 ad sets, $10/day each
6
Submit all campaigns for Meta review

Budget Ramp — First 30 Days

Start lean. Add conversion retargeting in Week 2 once pixel data builds.

Week 1Week 2Week 3Week 4$0$200$400$600$800
Awareness
Lead Gen
Conversion

Facebook Groups — Free Organic (Run in Parallel)

Join these groups today. Post value content — never a direct ad. Let curiosity drive the DM.

GroupSegmentSizeYour Post Angle
Blue Collar MillionaireContractors180K+Post dual pricing tip
Contractors of AmericaContractors95K+Share invoice screenshot
QuickBooks ProAdvisorsAccountants45K+Post QBO integration tip
Small Business Owners NetworkAll320K+Share 'get paid same day' stat
Freelancers & Consultants HubConsultants78K+Post net-30 pain point
Local Chamber of Commerce (your city)AllVariesIntroduce Hyfin + Keith

Questions? Keith is your point of contact.

Every lead from the Meta campaigns should be routed to Keith within 1 hour for best conversion rates.

📞 267-673-4013
✉️ [email protected]